Joga&Go and ChanceMulher, two projects developed during LAPASSION@SãoLuís, have been selected by the Inova Maranhão Programme to be startups. The Programme created by the Maranhão state Government will prepare the project teams for the challenges of the creation of a Startup. Chance Mulher is a platform to help public institutions to manage the process of entrance of capacitated women into the labour market by connecting them with companies and productive groups. For public institutions it allows databases of capacitation courses, qualified women, companies, start-ups and productive groups. Joga&Go, with concepts of gamification, allows ludic, dynamic, personalized and interactive memorable experiences for tourists. Using Joga&Go the tourist has access to notifications, challenges and mini-games, special discounts and badges.